What We Do
B2B or B2C, our pay-per-click marketing campaigns make money, whether we build from scratch or jump into your existing campaigns. Services include ongoing management, training, one-time consults, creative reviews, and gap analysis.
We do the work; writing ad copy, optimizing Quality Score, and all the little things that drive results. We’re always learning, keeping up with the latest trends, platforms, and tools. Let our experienced team help you hit your goals and make you a hero.
Ongoing PPC Management
Leave it to us. Portent can manage your entire pay-per-click landscape, from traditional Google and Microsoft Advertising to programmatic and whatever else comes along. Meet with our team on an ongoing basis to review your most important metrics and to learn about what’s working, what isn’t, and what we’re working on next.
PPC Account Audit
We’ll review your campaigns and provide specific guidance designed to improve Quality Score, optimize campaign structure, target the right keywords and audiences, and ensure quality traffic.
If you have a low budget and don’t have the time or expertise to run an effective PPC account, Portent can help. Your dedicated PPC expert will create and execute a goal-focused strategy aimed to drive immediate results for your small business.
How We Approach Our Work
Attention to detail, strategic thinking, continuous learning. And it all comes back to the marketing stack.
Landing pages, ad creative, detailed measurement, and campaign execution. PPC marketing campaigns perform best when you pay attention to content, analytics, and infrastructure. Without a detailed approach to the marketing elements, your paid channel efforts don't stand a chance.
Ad copy and creative drive the right kind of clicks. Landing pages and the content on those pages power conversion rates. Clean content throughout the process is vital.
Paid media presents an opportunity to precisely measure to a level unmatches across the marketing stack. Take advantage of that opportunity and capture your acquisition, behavioral, and conversion data. Analysis—not just analytics—is critical.
Page performance impacts Quality Score. Site speed affects conversion rates. Great infrastructure maximizes pay-per-click return on ad spend.
How We Get It Done
Great PPC is half science, half art. Analytics and ad creative. Structure and style. So we use both sides of our brains, plus a couple other things.
PPC produces reams of data, and that data requires analysis, not just fancy reports. We create dashboards, but we also analyze the data, looking for gaps and opportunities to further drive performance.
What the audience sees matters as much as when they see it. We create, refine, and test ad creative and landing pages to ensure you're getting the right traffic and conversions.
Humans do the work, but tools help. We employ bid-management toolsets and use Google Data Studio for cross-channel analysis. Plus we have a few custom scripts up our sleeves, too.
We aren't a black box. You'll always know what we're doing and why we're doing it. And you own your accounts. We don't want you to leave, but if you ever do, your campaigns go with you.
Here's The Proof
Don’t take our word for it. We’ve delivered business-changing growth for our clients since we started 24 years ago. Awards are great, and we’ve got more than a few, but we measure success in the tangible results we drive for our clients day-in and day-out.